Without a strategy, you’re flying blind on social media. It informs every aspect from community management, to partnerships. As a Junior Social Media Strategist, I’m responsible for reporting monthly on our analytics and industry trends, and using this in our monthly creative briefs. I lay out the best practices that ladder back to our larger strategy, and help brainstorm relevant content that resonates with our audiences per platform. I then review the content after production to ensure it’s following our guidelines and green light it for publishing. Each year, I orchestrate an overarching annual social media plan based on learnings from the whole year to evolve our presence for the following year.